Event Details

North Star SHRM will be hosting a virtual education session titled: 

Engaging & Retaining Gen Z Talent:

Building a Future-Proof Work Force

by Luke Goetting

This is a virtual presentation via Zoom on Wednesday, January 8, 2025, from 8 a.m. to 9:30 a.m. All North Star SHRM members are invited to attend. There is no cost to attend. 

The future of your workforce hinges on attracting and retaining top Gen Z+ talent. This interactive session equips HR professionals, executives, and leaders with actionable strategies to attract, engage, and retain this critical talent pool.

Move beyond the headlines: Join Future of Work expert Luke Goetting to explore the unique characteristics, values, and workstyles that motivate Gen Z+ employees, going beyond the "Quiet Quitting" and "Great Resignation" narratives.

Unlock their potential: Discover data-driven insights and practical frameworks to implement:

• Strategic communication and transparency: Foster trust, collaboration, and innovation through open dialogue and real-time feedback.
• Continuous learning and development: Invest in future-relevant skills and provide opportunities for ongoing growth.
• Positive and gamified work culture: Drive engagement and productivity with a thriving company culture and gamified incentives.

Walk away with:

• Understanding Gen Z+ Motivations: Discover the unique values, communication preferences, and career aspirations driving Gen Z+ within the workforce.
• Building a Compelling Employer Brand: Learn how to craft a company culture, career development opportunities, and social responsibility initiatives that attract Gen Z+ job seekers.
• Engaging Recruitment Strategies: Explore effective methods to attract Gen Z+ talent through digital platforms, targeted outreach, and showcasing a positive work environment.
• Fostering a Thriving Workplace: Discover how to cultivate a culture of continuous learning, collaboration, and recognition that resonates with Gen Z+ workstyles.

Learning Objectives:

• Identify the core values and motivators driving Gen Z+ employees.
• Implement effective communication strategies to foster a highly engaged workforce.
• Leverage gamification and a positive culture to attract top talent.
• Gain practical frameworks for building a talent pipeline that attracts and retains Gen Z+ employees.

Speaker Bio:
Luke Goetting is a dynamic Future of Work expert who specializes in unlocking the potential of Gen Z and the emerging workforce. With deep insights into the aspirations and work styles of these generations, Goetting has helped numerous organizations future-proof their workforce and foster a culture of innovation by implementing effective strategies for engaging and retaining Gen Z+ talent.
As an award-winning communications consultant and founder of Puffingston Presentations, Goetting has crafted engaging, interactive experiences for audiences around the world at events like CES, TEDx and SXSW. He has developed executive talks for Dell, IBM, Lenovo, AMD, and many other leading organizations, championing the principles of 2-Way Communications and a "Lead with Why" management ethos to better enable constructive dialogue and purpose-driven leadership.

For the meeting link, log into the North Star SHRM website and click "Virtual Meeting Log-in" under Meetings & Events on the left side.